About Us

‘Inspired by Nature’

The HSE brand proudly designs & manufactures equine grooming solutions.  Our commitment to producing the highest quality hair & skin care formulations, reaches far beyond the conventional mainstream equine product.

We are 100% Australian owned and made.  Like you, we ride, train, compete & breed with our own horses and we understand the need for every day care, grooming & show ring turnout products that are practical, gentle and simplify the preparation & presentation process.  Testing every product throughout our beautiful country, with its diverse extremes of climate, ensures HSE products perform in every situation.

Every HSE product is formulated with meticulous attention to detail.  We marry contemporary, innovative technologies with natural & sustainable ingredients.  Combining cosmetic chemistry with over 20yrs of hands on equine presentation experience, provides a strong foundation to produce our creative formulas.  We continually refine & update our knowledge base with a special focus on efficacy & safety in raw materials and evidence based scientific studies on the equine skin & hair.  Our intimate understanding of formulating for horses has seen HSE design & produce equestrian grooming products for other companies as well as some in the personal care industry.

Our evolving range of highly concentrated products represents incredible value for money, and the versatility for our customers to tailor their use for every individual horse’s needs, without compromising on a high level of quality.  HSE products are honest, functional and thoughtfully created.  It sets us apart from others that promise the world but deliver little.